Our Story | ELLA BING is a family-owned company.  It was created in the summer of 2012, in order to heal our family, due to the unexpected death of my brother, Matthew. While living in Manhattan, rather than buying bow ties, our mother, Lisa would handmake bow ties for him. 

  • In an effort to raise mental health awareness, we proudly donate 10% of every sale to the Crisis Center of Tampa Bay, supporting suicide prevention & awareness.
  •  Additionally, the Kraus family founded the annual fundraising event Beer & Bow Ties, this time donating 100% of all proceeds to the Crisis Center. 

Ella Bing | Kraus Family

Matthew with Mom and Dad





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924 reviews
Cool shades and amazing presentation
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Great Products with Great Service
Best F*cking sunglasses