Simply put, Ella Bing is not a company looking to make a quick buck. We are far more than that. We are a family owned and operated small business, which was started to help cure a pain. Ella Bing proudly donates 10% of every sale to the Crisis Center of Tampa Bay, for suicide prevention and awareness. This year we were honored and humbled to be awarded the Association of Fundraising Professionals, small business of the year.